[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sdkacka.cz\/univerzalni-crm\/#Article","mainEntityOfPage":"https:\/\/www.sdkacka.cz\/univerzalni-crm\/","headline":"Univerz\u00e1ln\u00ed CRM","name":"Univerz\u00e1ln\u00ed CRM","description":"V dne\u0161n\u00ed dob\u011b je popul\u00e1rn\u00ed a nepostradateln\u00e1 \u010d\u00e1st managementu firmy zvan\u00e1 \u201e\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky\u201c, kter\u00e1 poch\u00e1z\u00ed z anglick\u00e9ho spojen\u00ed \u201eCustomer relationship management\u201c a b\u011b\u017en\u011b se ozna\u010duje zkratkou \u201eCRM\u201c. Vzhledem k tomu, \u017ee ka\u017ed\u00e1 spole\u010dnostContinue reading<\/a>","datePublished":"2019-10-14","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.sdkacka.cz\/author\/#Person","name":"","url":"https:\/\/www.sdkacka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9650bad63f840fe2951db83904c5d1edf6fafb8283b72071d80cdc2088366373?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9650bad63f840fe2951db83904c5d1edf6fafb8283b72071d80cdc2088366373?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sdkacka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sdkacka.cz\/wp-content\/uploads\/img_a357057_w3866_t1571730757.jpg","url":"https:\/\/www.sdkacka.cz\/wp-content\/uploads\/img_a357057_w3866_t1571730757.jpg","height":0,"width":0},"url":"https:\/\/www.sdkacka.cz\/univerzalni-crm\/","about":["IT"],"wordCount":500,"articleBody":"V dne\u0161n\u00ed dob\u011b je popul\u00e1rn\u00ed a nepostradateln\u00e1 \u010d\u00e1st managementu firmy zvan\u00e1 \u201e\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky\u201c, kter\u00e1 poch\u00e1z\u00ed z anglick\u00e9ho spojen\u00ed \u201eCustomer relationship management\u201c a b\u011b\u017en\u011b se ozna\u010duje zkratkou \u201eCRM\u201c. Vzhledem k tomu, \u017ee ka\u017ed\u00e1 spole\u010dnost je jin\u00e1 a m\u00e1 odli\u0161n\u00e9 po\u017eadavky, je tento n\u00e1stroj sestavov\u00e1n na m\u00edru. Z\u00e1rove\u0148 se mus\u00ed rychle a spr\u00e1vn\u011b p\u0159izp\u016fsobovat r\u016fzn\u00fdm zm\u011bn\u00e1m, ke kter\u00fdm pat\u0159\u00ed v\u00fdvoj trhu a rozv\u00edjen\u00ed se pot\u0159eb u\u017eivatel\u016f. Ka\u017ed\u00e1 firma m\u00e1 sesb\u00edr\u00e1no nespo\u010det informac\u00ed o sv\u00fdch z\u00e1kazn\u00edc\u00edch – preferovan\u00e9 v\u00fdrobky \u010di slu\u017eby a jejich spokojenost s nimi, a tak\u00e9 mo\u017en\u00e9 komunika\u010dn\u00ed kan\u00e1ly. Takov\u00fd objem dat je t\u0159eba m\u00edt vhodn\u011b a smyslupln\u011b ulo\u017een a vyu\u017e\u00edvat technologii, kter\u00e1 umo\u017en\u00ed jejich snadn\u00e9 sd\u00edlen\u00ed a jednoduchou pr\u00e1ci s nimi. Dost\u00e1v\u00e1me se tak k pojmu \u201eCRM syst\u00e9m\u201c, co\u017e je sofwarov\u00fd n\u00e1stroj, kter\u00fd m\u00e1 zajistit p\u0159\u00edslu\u0161nou integritu. Spr\u00e1vn\u011b nastaven\u00fd CRM syst\u00e9m je toti\u017e kup\u0159\u00edkladu nejen schopen umo\u017enit vyhled\u00e1v\u00e1n\u00ed konkr\u00e9tn\u00edch c\u00edlov\u00fdch skupin, ale i rozpozn\u00e1v\u00e1n\u00ed nov\u00fdch obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed. Sou\u010d\u00e1st\u00ed je i komunikace se z\u00e1kazn\u00edky, sledov\u00e1n\u00ed \u010dinnosti dan\u00fdch pracovn\u00edk\u016f, tvorba report\u016f a anal\u00fdz. Zkr\u00e1tka uzav\u0159en\u00fd kruh komplexn\u00edch \u010dinnost\u00ed p\u0159isp\u00edvaj\u00edc\u00ed k usnadn\u011bn\u00ed oblasti v\u00fdroby i slu\u017eeb v interakci se z\u00e1kazn\u00edkem. Takov\u00fd je tedy p\u0159edpoklad. Mnohdy jsou toti\u017e jednotliv\u00e9 oblasti CRM rozd\u011bleny a \u0159e\u0161eny samostatn\u011b r\u016fzn\u00fdmi odd\u011blen\u00edmi ve firm\u011b. To zna\u010dn\u011b komplikuje vizi o tom, \u017ee \u201ev\u0161e mus\u00ed b\u00fdt vid\u011bt na jednom m\u00edst\u011b\u201c. S velikost\u00ed spole\u010dnosti se zvy\u0161uje i po\u010det t\u011bchto samostatn\u00fdch \u00fatvar\u016f. S t\u00edm jsou spojeny nap\u0159\u00edklad probl\u00e9my v komunikaci nejen ve firm\u011b mezi odd\u011blen\u00edmi, ale zejm\u00e9na se z\u00e1kazn\u00edkem, kter\u00fd pak nev\u00ed, co si myslet. S rozvojem digitalizace je v modern\u00edm CRM syst\u00e9mu mo\u017enost implementace funkce \u201ekomunikace v re\u00e1ln\u00e9m \u010dase\u201c. Z\u00e1le\u017e\u00ed na \u00farovni digitalizace ve firm\u011b a jej\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f. M\u011bn\u00ed se tak i koncepce my\u0161len\u00ed z \u201em\u00e1m v\u00fdrobek a chci ho nab\u00edzet\u201c na \u201em\u00e1m z\u00e1kazn\u00edka a chci naplnit jeho o\u010dek\u00e1v\u00e1n\u00ed\u201c, co\u017e je i p\u0159edpokladem sou\u010dasn\u00e9ho marketingu. Z uveden\u00e9ho v\u0161ak vypl\u00fdv\u00e1, \u017ee ide\u00e1ln\u00ed CRM (syst\u00e9m) zkr\u00e1tka neexistuje. Vzhledem k tolika odli\u0161n\u00fdm firm\u00e1m (a to nemluv\u00edme o v\u00fdrob\u011b \u010di slu\u017eb\u00e1ch) a jejich po\u017eadavc\u00edch to nen\u00ed ani mo\u017en\u00e9. A i kdyby bylo, je p\u0159eci lep\u0161\u00ed p\u0159izp\u016fsobit n\u00e1stroj sob\u011b, ne\u017e se p\u0159izp\u016fsobovat n\u00e1stroji. 4.2\/5 - (14 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Univerz\u00e1ln\u00ed CRM","item":"https:\/\/www.sdkacka.cz\/univerzalni-crm\/#breadcrumbitem"}]}]